Google+ Could Revolutionise Customer Service

Circles is a feature that allows you to group your online connections so you can share information with only that group. It will allow you to create a group of like-minded users instead of broadcasting everything to the same group of friends or followers, like you would on Facebook or Twitter.

http://www.bnet.com/blog/customer-management/google-could-revolutionize-customer-service/650?promo=713&tag=nl.e713